Levi’s Curve ID Jeans Launch: Slight, Demi and Bold Fit Jeans

Posted at First Class Fashionista

Levi’s Curve ID Jeans Launch

Today, Levi’s Curve ID Jeans launch was held at Bryant Park in New York City and Levi Strauss & Co has definitely caught my attention. The inventor of the blue jean says they have identified “three distinct body types that accounts for 80% of women’s shapes universally” by simply talking to women about what they want or expect in a jean and combining that information with a bit more sophisticated technique– Interestingly, utilizing 60,000 body scans of women living in 13 different countries, scientists worked with Levi Strauss & Co to analyze and understand the curves of the woman’s body by looking, in part, at the hip to seat placement.

According to reps for the brand, Levi Strauss & Co are looking to release their Curve ID Extreme Curve fit jean “at the end of this year or the beginning of next year”, which will account for an additional 16% of women with curves.

The Curve ID Jeans Comes in Slight Curve, Demi Curve and Bold Curve

Curve ID Slight Curve: You’ll want to try the Curve ID Slight Curve fit if “your jeans fit in the hips and thighs but is too tight at the waist”.

Curve ID Demi Curve: You’ll want to try the Curve ID Demi Curve fit if “your jeans don’t flatter your curves, but usually fit in the waist”.

Curve ID Bold Curve: You’ll want to try the Curve ID Bold Curve fit if “your jeans fit in the hips and the thighs, but gap in the back”.

I am a woman with curves, so I’m really excited about trying on a pair of the new Levi’s Curve ID jeans. Although I am a somewhat slender woman, I usually have to look for jeans with stretch to fit my hips and thighs because I have the smaller waist– So I can’t wait to try the Curve ID Bold Curve jean! Maybe the belt won’t be a necessity anymore!

Levis Curve ID jeans

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*BOOKMARK THIS SITE for Updates* Levi’s Curve ID Jeans Launch at Bryant Park, New York City on August 27, 2010

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