Posted at First Class Fashionista
Today, Levi’s Curve ID Jeans launch was held at Bryant Park in New York City and Levi Strauss & Co has definitely caught my attention. The inventor of the blue jean says they have identified “three distinct body types that accounts for 80% of women’s shapes universally” by simply talking to women about what they want or expect in a jean and combining that information with a bit more sophisticated technique– Interestingly, utilizing 60,000 body scans of women living in 13 different countries, scientists worked with Levi Strauss & Co to analyze and understand the curves of the woman’s body by looking, in part, at the hip to seat placement.
According to reps for the brand, Levi Strauss & Co are looking to release their Curve ID Extreme Curve fit jean “at the end of this year or the beginning of next year”, which will account for an additional 16% of women with curves.
• Curve ID Slight Curve: You’ll want to try the Curve ID Slight Curve fit if “your jeans fit in the hips and thighs but is too tight at the waist”.
• Curve ID Demi Curve: You’ll want to try the Curve ID Demi Curve fit if “your jeans don’t flatter your curves, but usually fit in the waist”.
• Curve ID Bold Curve: You’ll want to try the Curve ID Bold Curve fit if “your jeans fit in the hips and the thighs, but gap in the back”.
I am a woman with curves, so I’m really excited about trying on a pair of the new Levi’s Curve ID jeans. Although I am a somewhat slender woman, I usually have to look for jeans with stretch to fit my hips and thighs because I have the smaller waist– So I can’t wait to try the Curve ID Bold Curve jean! Maybe the belt won’t be a necessity anymore!
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*BOOKMARK THIS SITE for Updates* Levi’s Curve ID Jeans Launch at Bryant Park, New York City on August 27, 2010