Dove® Close-Up Challenge: Win a TV spot on Dancing with the Stars

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Dove

Dove

DOVE® CHALLENGES WOMEN TO GET CLOSE-UP READY FOR THE OPPORTUNITY TO HAVE A REAL “DANCING WITH THE STARS” EXPERIENCE

Are you ready for your close-up? We are proud to help announce Dove® is giving one real woman the ultimate close-up experience and a chance to show off her skin in a TV spot, scheduled to air during the season finale of ABC’s “Dancing with the Stars”.

We’re celebrating the launch of Dove® VisibleCare™, a revolutionary new line of body wash that actually gives women visibly more beautiful skin in just one week, and The Dove® Close-Up Challenge is a once in a lifetime opportunity for a real woman to get the celebrity experience on “Dancing with the Stars”. Actress and former “Dancing with the Stars” contestant Jennie Garth announced the contest in a Dove® sponsored TV spot during the Oscars telecast, LIVE on Sunday, Feb. 27, 2011 at 8:00 p.m. ET on the ABC Television Network.

The Dove® Close-up Challenge Details and Info: Dove® is inviting real women everywhere to create a video up to 60 seconds in length sharing why they are ready for their close-up experience. The selected woman will receive a week long, all-expense paid trip to Los Angeles where she will get an authentic “Dancing with the Stars” experience, including training with a performer from the show, confidence coaching by Jennie Garth, and the ultimate opportunity- a “finale” of her own. The Dove® Close-up Challenge winner will get to show off her smooth moves and beautiful skin in front of America when she dances in a Dove® sponsored TV spot in the season finale of “Dancing with the Stars” on Monday, May 23, 2011 at 8:00 p.m. ET on the ABC Television Network.

Entries for the Dove® Close-Up Challenge: Entries will be accepted from 12:00 p.m. ET on Feb. 27, 2011 to 12:00 p.m. ET on March 26, 2011. Video submissions will be reviewed by a panel of judges who will determine the top entry. Visit www.dovecloseup.com for more information and to view the contest rules. No purchase necessary. Void where prohibited.

“This contest celebrates the launch of the Dove® VisibleCare™ Body Wash collection and brings to life our brand philosophy of spotlighting real women”, says Rob Candelino, Marketing Director, Dove U.S., Unilever. “We are thrilled to give one real woman this once-in-a-lifetime close-up experience on the ultimate dancing stage.”

Below: Watch Jennie Garth’s video on how she got ready for her close-up.