To accompany François Nars’ new book titled, “Makeup Your Mind Express Yourself”, NARS Cosmetics has also launched an interactive website, a how-to online beauty manual. Visitors to the how-to website, NARS Makeup Your Mind Express Yourself, at www.MakeupYourMind.com, can recreate any of the 12 looks featuring real women and men found in the newly released book and get a chance to win one of 13 prizes, including a trip to New York City to join NARS backstage during New York Fashion Week. Contest ends Wednesday, August 31, 2011.
HOW IT WORKS: After selecting a look from the website, the user will follow the onscreen step-by-step instructions, taken directly from the book, to achieve the look. After the user creates the look, they will post a picture of it to the website and become a “NARSissist”. Users will have the chance to vote on or “heart” which look they think was personally interpreted in the best way. Additionally, once a user uploads an image via FaceBook Connect, a post will be added to the “wall feed” on the user’s Facebook page.
THE PRIZE: The user with the most hearts by September 1, 2011, will win the grand prize: a trip for two to New York City to join NARS backstage at Fashion Week in February 2012, including two round-trip airfare tickets, two nights hotel accommodations, backstage access to select NARS shows, a makeup consultation at the NARS flagship boutique, and a gift certificate to a trendy NYC restaurant for each night. Ten runners-up will receive secondary prizes-gift sets created exclusively for the launch of Makeup Your Mind: Express Yourself.
Originally Posted at “First Class Fashionista”
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