Nars Cosmetics Launches Online Beauty Manual and Competition with François Nars’ New Makeup Book

nars book

nars book

To accompany François Nars’ new book titled, “Makeup Your Mind Express Yourself”, NARS Cosmetics has also launched an interactive website, a how-to online beauty manual. Visitors to the how-to website, NARS Makeup Your Mind Express Yourself, at, can recreate any of the 12 looks featuring real women and men found in the newly released book and get a chance to win one of 13 prizes, including a trip to New York City to join NARS backstage during New York Fashion Week. Contest ends Wednesday, August 31, 2011.

HOW IT WORKS: After selecting a look from the website, the user will follow the onscreen step-by-step instructions, taken directly from the book, to achieve the look. After the user creates the look, they will post a picture of it to the website and become a “NARSissist”. Users will have the chance to vote on or “heart” which look they think was personally interpreted in the best way. Additionally, once a user uploads an image via FaceBook Connect, a post will be added to the “wall feed” on the user’s Facebook page.

THE PRIZE: The user with the most hearts by September 1, 2011, will win the grand prize: a trip for two to New York City to join NARS backstage at Fashion Week in February 2012, including two round-trip airfare tickets, two nights hotel accommodations, backstage access to select NARS shows, a makeup consultation at the NARS flagship boutique, and a gift certificate to a trendy NYC restaurant for each night. Ten runners-up will receive secondary prizes-gift sets created exclusively for the launch of Makeup Your Mind: Express Yourself.

Originally Posted at “First Class Fashionista”
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