On Tuesday morning, May 31, 2011, Co-Founder and Creative Director Jonas Bevacqua was found dead in his Laguna Beach home. 34-year-old Jonas Bevacqua co-founded the urban street clothing brand, LRG, with Robert Wright in 1999. LRG, which means Lifted Research Group, is a clothing line inspired by Southern California’s hip-hop, skateboarding and surfing culture and can be purchased at Tilly’s, Zumiez and Dr Jays. LRG was named the #5 company in the world on the Entrepreneur’s 2008 “Hot 500” list of fast-growing companies.
LRG has released a dedication in memory of Jonas Bevacqua on the LRG website.
“Yesterday, we lost an icon. Jonas Bevacqua was a true pioneer in the fashion industry. As co-founder of LRG, Jonas was a creative visionary, loved by those around him. Jonas was a friend, partner, father, mentor and a very caring person who inspired so many of us who were fortunate enough to be around him,” signed Robert Wright, Co-Founder, CEO and Charlie Moothart, CO-Founder, CFO.
LRG asks for your prayers, respect and privacy.
“A star who burned brightly in the sky and who is gone too soon. We ask that everyone keep his family in their hearts and prayers and respect their privacy in this time of incredible grief,” writes Robert and Charlie.
No news on the cause of death. Orange County Sheriff Jim Amormino said, “There were no obvious signs of the cause of death.”
Our hearts go out to Jonas Bevacqua’s fiance, son, seven siblings, and parents in this difficult time of mourning.