Newly married, mother of two, actress and now model? Oscar-Winning Actress Reese Witherspoon has been chosen to star in the Fall campaign for the Swedish fashion line, Lindex. John Hallin, the Director of Concepts and Marketing at Lindex explains why they picked Reese to be apart of their latest campaign.
“Reese Witherspoon is truly the best possible model for the launch of our new concept – Get the Look. She also personifies the Lindex brand in a good way. She is positive, warm and full of energy and she has a fantastic ability to combine a carefree style with Hollywood glamour. Reese presents this autumn’s fashion collection, inspired from California, perfectly,” said John Hallin.
The “Get the Look” collection is very reminiscent of the seventies and includes a mixture of both denim and kitted garments. This “carefree California look” is meant to be layered with different patterns and materials.
The 35-year-old actress who recently married to Hollywood agent Jim Toth said, “ I have always love denim and knitted garments that can be mixed and matched.”
“Lindex’ fashion suits my style perfectly and I am very pleased to be a model for the new collection,” Reese Witherspoon added.
The Fall line is now available in all 13 of Lindex Stores, as well as online at www.lindex.com