With designer-for-less collections becoming harder and harder to come by, Jason Wu’s collection for Target is highly anticipated.
Maybe the recent successes of Missoni for Target and Versace for H&M is just a foreshadow of what is to come with this collection, hitting Target stores this Sunday, February 5th. If the launch party last month is any prediction, the Jason Wu line for Target is going to be monumental. Celebrities such as Blake Lively, Jaime King, Emmy Rosum and Chloë Moretz came out to show their support at a revamped version of Skylight Soho in New York City by picking up a few coveted Jason Wu pieces, and enjoying party treats like Laduree macaroons.
Taking a look at the outed lookbook, this is a dream collection.
Jason Wu’s idea was to use “that nonchalant chic, that effortless style, mixed with American sportswear.” The flirty and fun prints scream spring and femininity. Using light blue prints, navy and red stripes, and a soft black, Jason Wu for Target is runway Jason Wu for the everyday woman!