Once again, the holiday party season is here and it’s time to go shopping for that perfect outfit. If you’re anything like me, you like to mix it up and shop online instead of heading to the mall for every occasion. ASOS.com recently introduced First Class Fashionista to it’s new shopping medium, the music video, for their #BestNightEver lookbooks. Imagine you’re watching a video featuring your favorite artist, and you absolutely love what he or she is wearing…ASOS.com’s innovative use of technology allows viewers to pin or shop looks from the video that were hand-picked by the artist.
The way it all works is, while watching the video, you can pin looks from the player or shop by clicking the image links in the lookbook located at the bottom of the screen. Complete your order by adding the item to a bag in your ASOS account. If you don’t have an account, sign up, select a shipping option, then you can check out. Want a chance to take home an entire outfit for free? Tag your pin with the hashtag #BestNightEver and you will automatically be entered for a chance to win the look or looks you selected to pin. For each interactive video, you can browse the complete Best Night Ever party selections at ASOS.com—Just click the link in the upper right corner. While you’re there, don’t forget to check out exclusive interviews for style advice and more from your favorite celeb!
In the video below, the online-only UK-based shopping website teamed up with American hip-hop artist Azealia Banks to unveil its 2012 Holiday collection in the release of her new “Fierce” video exclusively for ASOS.
One of Bank’s ASOS Best Night Ever lookbook pics, the Minkpink ‘Out in Town’ Cut Out Velvet Mini would make a perfect holiday dress. At only $102, it’s a steal! The velvet is seasonally appropriate and it looks particularly glam in blue. You’ll definitely turn heads in this dress with cut outs and exposed zipper details!
Also in the video, these ASOS HOLLYWOOD heeled sandals would go perfectly with the Out in Town dress.
Don’t see anything you like in the Fierce video? Shop for your Best Night Ever this holiday season at the ASOS Fashion YouTube channel here. The prices are more than reasonable!
Disclosure: This post is sponsored by ASOS.com. Regardless, our team at First Class Fashionista only recommends products or services we use, will use or have used personally and believe will be good for our readers. We are disclosing this in accordance with the Federal Trade Commissions 16 CFR, Part 255 Guides Concerning the Use of Endorsements and Testimonials in Advertising. All opinions stated here are my own. In cases where we can not support a product, that product will not be featured at FCF.