After watching the 2014 People’s Choice Awards in L.A on Wednesday, January 8th, it’s official; CLEAVAGE IS IN!

Heidi Klum Red Carpet

Heidi Klum, 40, shows off an incredible V-neck down to her navel. In her gorgeous black beaded Armani gown, she is also showing off her Christian Louboutin shoes and diamond-shaped Lorraine Schwartz earrings.

According to a source, Heidi Klum explains, “My kids love this dress because it looks like I have Hello Kittys everywhere on my dress.”

Jessica Alba Red Carpet

Jessica Alba, 32, introduced viewers to the other side of cleavage, the push up. Wearing her slender strapless white dress designed by Jason Wu, with a center front exposed zipper, she completes her look with white Casadei shoes and Jennifer Meyer jewelry.

Malin Akerman Red Carpet

Malin Akerman, 35, wore a white Cushnie et Ochs dress with a “T” cut-out in the bust area. This dress is one of my favorites from the People’s Choice Awards this year. She completes her look with a pair of sheer black heels and a metal clutch.

Cassie Scerbo Red Carpet

Cassie Scerbo, 23, shows off a low cut white blazer with silver detailing. She completes this ensemble with matching shorts outlined with the same silver detailing.

And, to confirm that cleavage is in…A few days before the People’s Choice Awards, Kim Kardashian was seen shopping at Barney’s New York in Beverly Hills. And, she was flaunting some major cleavage! Kim was spotted wearing a long ivory coat over a white tank. She completes her look with a light blue pencil skirt and coral pumps. E Online has the picture here.

We at FCF would like to ask our readers to give us their opinion on revealing cleavage in the year 2014. What’s your take on this? Facebook shout outs go to: Heather D. Bechard, Abraham F. Castaneda, Rose Lundeen and Michelann Sweeney-Cordero