The cool kid’s backpack!
Back to school commercials are big campaigns for the marketing world and spending can often be comparable to Christmas for a lot of parents. Our favorite is the Kmart layaway commercial. In this ad, back to school supplies are actually vacation items for parents who finally get a break from entertaining their children all summer long. You gotta love it…We think it’s pure marketing genius.
Which retailers will get the big school supply bucks depends a lot on these TV spots, so let’s take a look.
This feature was originally published to the newly launched Mode(dot)com, where stories inform and inspire.