A Look at Back to School Advertising Campaigns

The cool kid’s backpack!

Back to school commercials are big campaigns for the marketing world and spending can often be comparable to Christmas for a lot of parents. Our favorite is the Kmart layaway commercial. In this ad, back to school supplies are actually vacation items for parents who finally get a break from entertaining their children all summer long. You gotta love it…We think it’s pure marketing genius.

Which retailers will get the big school supply bucks depends a lot on these TV spots, so let’s take a look.

Check out A Look At the First 2015 Back to School Ads

by FCFashionista at Mode

This feature was originally published to the newly launched Mode(dot)com, where stories inform and inspire.

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I love to know it first, try it first and share it with you first! . At “First Class Fashionista”, we believe fashion is a lifestyle and, because at FCF we are beauty and brains, I believe being a true “Fashionista” doesn’t mean you have to spend first class money to travel first class, stay in 5 star hotels, dine at the finest restaurants or even rock the latest look of the trendsetting fashionista. I'm on a mission to inform and inspire. As always, thanks for reading. And, yes, sharing is caring--We appreciate you.