It’s astonishing what leading digital influencers are making collaborating with brands on Instagram. Reportedly, on average, top fashion bloggers are getting paid $15,000 to $25,000 for a social share on IG. And, It Girls like Kendell Jenner and Gigi Hadid can be paid up to $300,000.
I’ve been blogging since 2007, so I can recall when bloggers felt taken advantage of. If we were offered anything, it was free stuff; but free stuff don’t pay bills, right? I think there is absolutely no wrong in working with companies sharing your values. Magazines need advertisers and, hey, so do bloggers. There are expenses to running a blog and many of us have made creating content our job. I say I love to know it first, try it first and share it with you, our valued readers, first. My opinion is that collaborations are usually a resource for both bloggers and their readers.
Click the viewer to see what the Instagrams of Fashion It Girls are worth. I definitely need to up my game!
This post is sponsored by Mode, where stories inform and inspire.